Actually Earn Top Dollar With These 6 Ways To Market Houses
Selling a home is more than just putting the listing online! There is a right way to market houses, and it can mean the difference between a home that sits and one that sells for top dollar.
As a real estate agent, my marketing philosophy has helped me consistently set records in the buildings I sell in. Here are the six essential strategies every successful listing needs.
1. Professional Photography
Photos are the first thing potential buyers see, so professional photography is key. High-quality photography captures your home’s best features and creates that critical first impression that makes people stop scrolling and start imagining. Framing, lighting and vision are all crucial aspects of making a photo stand out. If you’re going to market houses effectively, great photography is crucial.
Framing - are the bests parts of the apartment visible?
Lighting - are we leveraging natural light sources to make the room seem bright and airy?
Vision - do the photographs capture the essence of the apartment and speak to potential buyers or renters?
Remember, not all real estate photographers are created equal. The right photographer is a crucial aspect of showing your home in the best light. We work with the most experienced photographers who have delivered quality results time after time.
2. Enticing Floor Plans
Buyers want to know how a space flows. A well-designed, easy-to-read floor plan helps them picture themselves living in the space — and reassures them that it will meet their functional needs.
3. An Emotional Hook
A home is never just a collection of rooms. It’s the place where someone imagines their next chapter. To successfully market houses, you need to tell a story about morning coffee in a sunny kitchen or dinner parties in a beautifully lit dining room. Crafting an emotional connection makes your home memorable and desirable.
4. Strategic Staging
Great staging helps buyers imagine how a space will feel once where they are moved in. A good stager will highlight the layout, emphasize natural light, and make the space look bigger by filling it full of furniture.
Studies show that staging works! Homes that are staged sell 73% faster than their un staged counterparts. Staging is a key way to market houses to potential buyers.
5. Smart Social Media Marketing
It’s more important than ever to advertise your property on social media. Lots of buyers don’t even know they’re in the market until a reel shows up on their feed and they fall in love! Smart digital marketing gets your listing in front of more people. On @shaker.nyc, our compelling visuals, market tested hooks and strategic social media partnerships put our listings in front of the maximum number of viewers.
6. Consistent Showings
Even the most beautiful listing won’t sell if no one can see it. One of the biggest reasons homes fail to sell is simply lack of access. You need an agent who is proactive, responsive, and available to show your home consistently — not just during open houses, but whenever serious buyers are ready to see it. The best tools to market houses won’t work if you can’t get buyers through the door.
want the best outcome? Enlist an expert
It’s always a good idea to get an expert involved in the home listing process as early as possible. If you’re looking to maximize your return on investment, reach out to us for a free consultation where we will build you detailed marketing strategy for your home. The best part? It’s totally free. Don’t wait - contact us today.
